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How to use SWOT Analysis:
To carry out a SWOT analysis, write down
answers to the following questions.
Strengths:
- What are your advantages?
- What do you do well?
- What do other people see as your strengths?
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Consider
this from your organization’s point of view and from the point
of view of the people you deal with. Don't be modest - be realistic.
If you are having any difficulty with this, try writing down a list
of your group’s characteristics. Some of these will hopefully
be strengths!
Weaknesses:
- What could you improve?
- What do you do badly?
- What should you avoid?
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Again,
consider this from an internal and external basis - do other people
seem to perceive weaknesses that you do not see? It is best to be realistic
now, and face any unpleasant truths as soon as possible.
Opportunities:
- What are the good opportunities facing you?
- What are the interesting trends you are aware of?
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Keep
in mind that many useful opportunities will open up as countries and
organizations begin to monitor the implementation of the Convention.
Threats:
- What obstacles do you face?
- Does your group have all the required skills for the job?
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This sort of analysis will be illuminating - both in terms of pointing
out what needs to be done, and in putting problems into perspective.
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SWOT ANALYSIS WORKSHEET
Strengths:
What do we do well?
What unique resources do we have?
What do others see as our
strengths? |
Weaknesses:
What can we improve?
Where do we have fewer resources than others?
What are others
likely to see as our weaknesses? |
Opportunities:
What good opportunities are we open to?
What trends can we take advantage of? |
Threats:
What trends can do us harm?
What are other groups doing?
What threats do our weaknesses
expose us to? |
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